If you’ve been selling on Shopify for a while, you know that it can be a tough slog. But if you’re willing to put in the work and make smart decisions along the way, your store will eventually start earning more than just passive income. In this post, I’ll share some tips for increasing sales on your Shopify store so that by next year at least one of those products will have sold enough units to cover its cost of manufacture!
Make a detailed plan for your first few months
You need to be clear about your goals. It’s not enough just to want sales, you also need a specific plan for how you will achieve that goal.
You need to be clear about what you are going to do to achieve your goals. This could include building out the product pages and adding more information, creating an e-commerce site with different types of products or services (such as consulting), creating affiliate programs, and other ways of driving traffic back into your store through pay-per-click ads, etc., setting up automated emails/forms, etc., marketing on social media like Facebook/Twitter/Instagram, etc., writing articles about key topics related to e-commerce stores (such as this one!), etc…
You need a way of measuring whether or not these things have worked in order for them all to get done successfully! For example: If I’m trying out affiliate programs but nothing seems working then maybe it’s because there isn’t enough traffic coming into my store yet. Or maybe my ad campaigns aren’t performing well because I haven’t spent enough time promoting them? #Fail
Create an effective marketing strategy
Define your target market. Who are you selling to? What is their age, gender, and lifestyle? Do they live in New York City or Chicago? Once you know who your customers are, it’s easier to create content that will resonate with them.
Define your product or service. What is the value proposition of what you’re selling (e.g., “We make beautiful wedding gowns”)? How can you help people buy what they need from you (e.g., “We offer free shipping on orders over $500”). This can be done through research and analysis, but also by talking directly with potential customers about what drives them towards buying things–and why don’t have anything else does not drive them away from purchasing from your store either!
Define goals for yourself and others involved in creating a marketing strategy: Do we want more traffic coming through our Shopify store per month than last month?” Is there an increase in conversion rates when comparing previous months’ data against current numbers?” Are there any changes regarding which products sold better during certain periods of time?”
Set up metrics to track your results
You can’t tell if your customers are finding what they’re looking for, or if they’re leaving. Tracking metrics is the best way to find out.
You should set up several different types of metrics that you’ll be tracking each month, such as:
- How many people are clicking on different parts of your site?
- How much time do people spend on mobile devices (or tablets) when they’re browsing through your store’s content?
- Which products do most of their sales come from?
Automate everything you can
You can automate as much as possible.
- Email automation: Send emails to customers and suppliers when they buy, subscribe or contact you.
- Social media automation: Set up automated posts on Facebook, Twitter, and Instagram once someone signs up for your newsletter or the trial period ends.
- Automated emails to employees: Use Zapier to schedule webhooks that send automated messages based on various triggers (like a purchase).
You can increase sales and conversions on your Shopify store.
When you’re setting up your Shopify store, it’s important to create a detailed plan for growing sales and conversions. Once you’ve got this down, then you can move on to developing your marketing strategy.
Here are some other tips for increasing sales:
- Set up metrics so that you know how well each of your campaigns is performing. You can use Google Analytics or Mixpanel as tools for monitoring this data; both will give insights into what’s working (or not) in the marketing process.
- Automate everything possible on your website–this will help increase conversion rates because less work has been done by humans who could have been better spending their time elsewhere!
The key to increasing sales is to plan for them, track them, and automate everything you can. It’s not easy—and it takes time—but the more you do these three things, the more likely you are to see results. If you need help with any of these steps or have questions about the process, we’re here to help!